Strategic Communication

EBOP Road Safety Summer Driving Campaign

Client: Eastern Bay of Plenty Road Safety ProgrammeServices: Public Behaviour Change Campaign Design and DeliveryYear: 2022Brief: Design and deliver a targeted road safety behaviour change communication campaign Contributors:  Project Lead – William Stewart; Graphic Design – Casey Rameka. In a continued partnership with the Eastern Bay of Plenty Road Safety Programme, we embarked on a dynamic project …

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Korehāhā Whakahau Video

Korehāhā Whakahau Video Production

Client: Te Rūnanga o Ngāti AwaServices: Strategic Communication, Video ProductionYear: 2019Brief: Design and deliver a high-impact and emotive video production to cornerstone the Korehāhā Whakahau launch communications campaign.Contributors:  Project Lead – William Stewart; Director – Ihākara Wilson; Cam Op and Edit – Rangi Rangitukunoa. We love a good taiao kaupapa, so when Te Rūnanga o …

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ESR Māori Communications and Engagement Strategy

Client: ESR Services: Strategic Māori Engagement and Communication Year: 2019 Brief: Craft a Māori communications and engagment strategy for Crown Research Institute, ESR Contributors:  Project Lead – William Stewart;  In collaboration with Crown Research Institute ESR, we spearheaded the development of a tailored Māori communications and engagement strategy to support the Institute to become a …

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Te Wānanga o Raukawa Rebrand and Strategic Marketing Project

Client: Te Rūnanga o Ngāti Awa Services: Integrated Marketing Strategy Development and Delivery Year: 2011-12 Brief: Design, develop and execute a comprehensive brand, marketing and communications strategy to build brand awareness and increase enrolments. Contributors:  Project Lead – William Stewart; Research & Data Specialist: Duncan Macintosh (Key Research); Communications Advisor – Karla Akuhata (Mauriora)  Te Wānanga …

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EBOP Road Safety Facebook Animation Campaign

Client: Eastern Bay Road Safety ProgrammeServices: Strategic Communication, Behaviour Change CampaignYear: 2016 Brief: Develop and execute a road safety behaviour change campaign targeting three specific regional risk areas: young drivers, Māori and rural road users.Contributors:  Project Lead – William Stewart; Digital Animation – Anaru Ranapia;  Creative  – Frances Maia. We had the privilege of collaborating with the Eastern …

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Jim Jackson

Don’t Jimi That

Client: Eastern Bay Road Safety ProgrammeServices: Strategic Communication, Behaviour Change, Influencer MarketingYear: 2015Brief:  Design and deliver an innovative and transformational road safety campaign to specifically target at-risk and hard-to-reach audiences.Contributors:  Project Lead – William Stewart; Influencer – Jimi Jackson;  The Eastern Bay of Plenty, an area prominently featured on NZTA’s Communities at-risk register, faced significant road …

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