EBOP Road Safety Summer Driving Campaign

Client: Eastern Bay of Plenty Road Safety Programme
Services: Public Behaviour Change Campaign Design and Delivery
Brief: Design and deliver a targeted road safety behaviour change communication campaign 
Contributors:  Project Lead – William Stewart; Graphic Design – Casey Rameka.

In a continued partnership with the Eastern Bay of Plenty Road Safety Programme, we embarked on a dynamic project in the summer of 2022/23. Tasked with designing and delivering a targeted road safety behavior change campaign for summer road users, we harnessed the power of innovation and cutting-edge platforms to make a lasting impact.

Through a fully integrated, multi-channel approach, we reached road users through targeted radio, outdoor, local PR, and even ventured into the realm of TikTok, marking the program’s exciting entry into this influential platform.

Our team’s expertise in behavior change communication enabled us to create a compelling narrative that not only raised awareness but also inspired tangible shifts in road user behaviors. We crafted engaging and impactful messages, strategically delivered across multiple touchpoints, to encourage responsible and safer driving practices during the summer season.