Client: Te Wānanga o Raukawa Foundation
Services: Strategic Brand Development
Brief: Develop a culturally responsive brand and marketing communications strategy for Te Wānanga o Raukawa Foundation
Contributors: Project Lead – William Stewart; Graphic Design – Frances Maia.
In 2018, we were engaged by Ōtaki based Te Wānanga o Raukawa Foundation to help enhance and professionalise their marketing and communication approach with the delivery of brand and marketing communications strategy, customised to fit the not-for-profit’s business objectives and aspirations.
With an unwavering commitment to their Maori values, we worked closely with the Foundation on a brand strategy that would not only accentuate the unique and compelling cultural aspects of the charity, but also ignite a deep connection with the audience segments we identified in the initial research component of the project. We then translated the key elements of the brand strategy into a captivating brand mark (logo), providing a memorable and distinctive foundation for enhanced brand awareness, recognition and differentiation.
But it didn’t stop there. We knew that effective and efficient communication was key to their success. So, we devised a comprehensive communications strategy that embraced the latest in professional marketing communication advancements and harnessed the power of various mediums to reach their target audience, while ensuring cultural imperatives and considerations were upheld.